This methodology takes inspiration from the "sell the house before you build it" or "making the parachute after you jump" ideologies.

This change in speed often offers us an enriched lens through which we scrutinize a target company. No longer confined to a high-pressure environment, we can better evaluate firms through a multi-dimensional perspective.

Unlock Entrepreneurial Balance! Avoid the 'chicken legs' syndrome for a stable, resilient business journey. Bolster both 'legs' and 'torso' now!

Despite being the founder of Moz, a successful company that offers SEO tools, Fishkin narrates his personal experiences including living in an apartment rather than a lavish mansion (as I assume all founders of well-known SaaS platforms do, of course).

As a Managing Partner of a Technology Due Diligence firm in the UK, I want to share some insights for investors and company owners. I’ve noticed something fundamental in my journey – the market always trumps tech.